![]() This was once just plain South of Market, a vast area beloved mostly by those who like their cities underpopulated, run down, rule-free, and cheap. ![]() (I’m not really sure what happens when you toss all those terms into a pot and stir, but it seems to produce some moneymaking fumes.) What started out as the Transbay Transit Center now bears the name of an especially vaporous entity: Salesforce, a cloud-based software-as-a-service (SaaS) specialist in customer-relationship management (CRM). One offspring from this marriage of software and hard steel is the Transbay district, a frictionless, caffeinated neighborhood of fast elevators and lush plants that fans out from a new bus station designed by Pelli Clarke Pelli. They’ve reshaped the skyline, transformed streets, boosted homelessness, and shifted commuting patterns. ![]() In San Francisco, tech companies have made every patch of dirt and square foot of flooring an ultraluxury commodity. In the past decade, businesses that lurk in the ether have had a profoundly concrete impact on cities - a few of them, anyway. ![]()
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